The Khadi and Village Industries Commission has ordered e-commerce portals like Amazon, Flipkart, Snapdeal and others to cease giving platform to ‘fake khadi’ merchandise. At least 1,000 companies have been despatched authorized notices for utilizing Khadi India’s model identify to promote their merchandise, the ministry of micro, small and medium enterprises stated in an announcement.
“These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name Khadi. This created a false impression among online buyers that these commodities were genuine Khadi products. A majority of the products that have been removed were being sold by one Ayush E-Traders. This firm has confirmed to KVIC that it has removed 140 links for various products that were being sold as Vagad’s Khadi Products,” the assertion stated.
The assertion stated there was a proliferation of pretend Khadi merchandise throughout the lockdown months.
Last month, KVIC had issued authorized notices to 2 companies Khadi Essentials and Khadi Global for unauthorizedly promoting cosmetics and different merchandise within the identify of Khadi. KVIC has additionally sought damages to the tune of Rs 500 crore from Fabindia which is pending earlier than the Mumbai High Court, the ministry stated.