Foxtel boss Patrick Delany says the return of key sports activities competitions has led audiences again to streaming service Kayo and helped drive an increase in subscriber numbers on the pay TV firm.
Mr Delany informed advertisers at a sports activities presentation on Tuesday Kayo now has greater than 600,000 paying customers, bringing complete sports activities subscriptions for News Corp-controlled Foxtel to almost 2 million.
“We’ve gone from really big lows to great highs. As we sit here today we have more sports subscribers than we’ve had in 25 years,” Mr Delany stated. “[Kayo] is now sitting at over 600,000 paying subscribers which makes it one hell of a sports platform especially when you add it with the Foxtel premium platform, we now have close to 2 million sports subscribers.”
Foxtel’s subscriber base was 2 million as of June 30, a fall of about 200,000 from March, and its common income per person was $78. Commercial, which is predominantly made up of pubs and golf equipment, fell from 264,000 to 86,000 within the three months to June. On May 2, Kayo had simply 272,000 paying subscribers. Foxtel’s new leisure streaming service Binge, which launched in May after Foxtel secured a brand new cope with WarnerMedia, had 185,000 paying subscribers as of August 4.