The on-line visibility administration and content material advertising and marketing platform SEMrush is increasing into the world of PR-as-a-service with its not too long ago introduced acquisition of the PR SaaS startup Prowly.
Warsaw-based Prowly, whose earlier buyers embrace IQ Partners, Internet Ventures and Bluerank, has enabled corporations of all sizes to publish greater than 75,000 tales to knowledge by its media database of greater than 1m journalists and influencers.
The startup additionally provides CRM performance, custom-tailored on-line newsrooms, e-mail campaigns and complex PR analytics to its purchasers who embrace Spotify, LG, ASUS, Vimeo and different prime international manufacturers. Prowly additionally has one of many highest scores for digital PR distributors on G2 and Capterra.
Currently the corporate is money stream break even at over $1m in annual recurring income (ARR) and its 12 months over 12 months ARR development is within the triple digits with the vast majority of new income coming from the US and Western Europe.
In a press launch saying the deal, chief technique officer at SEMrush Eugene Levin defined that the corporate had been following Prowley’s rise for the previous a number of years earlier than it lastly determined to make a proposal, saying:
“We had Prowly on our radar for several years, and once we saw that they could generate international traction, we decided to make an offer. The Prowly team has demonstrated strong execution thus far and we are excited to help them continue scaling globally. At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever. Integrations with SEMrush can help Prowly users understand the SEO value of their PR activities. Further, we expect to add SEMrush content marketing tools to Prowly, offering users enhanced PR measurement capabilities and the ability to understand their overall brand health online.”
Once the acquisition is full, Prowly will proceed to function as a stand-alone model. However, it’ll even be tightly built-in into the SEMrush ecosystem.
Additionally, Prowly CEO Joanna Drabent and CPO Sebastian Przyborowski will proceed of their present roles.