Challenger purchase now, pay later operator Limepay has appointed advisers and is eyeing an ASX itemizing, hoping its distinctive providing will assist it snatch service provider clients from incumbents resembling Afterpay and Zip.
Limepay was launched in 2016 as a bespoke providing for the nascent purchase now, pay later (BNPL) area. The firm permits retailers to function their very own BNPL platform, offering them with the framework that may then be branded because the retailer’s personal.
It is a distinct mannequin to that of enormous BNPL firms resembling Afterpay, which market their service to firms instead checkout choice, a differentiation co-founders Tim Dwyer and Dan Peters and hopes will give Limepay an edge within the hyper-competitive sector.
“Fundamentally we are a merchant-first, white-label solution as opposed to a third-party solution,” Mr Peters stated. “We don’t own the customer relationship, we don’t market to customers, we’re not a marketplace.”